Match one search intent per page
Decide what the visitor wants and answer it clearly. Put the main topic naturally in the title, the H1 and the first paragraph.
Write clear titles and descriptions
Keep titles under 60 characters and descriptions under 160. Make them specific and written for people, not robots.
Link internally and refresh old pages
Link related pages together so readers and crawlers understand your site. Updating pages that already rank often beats publishing new ones.
Need help putting this into practice? Get in touch and we can plan it together.
