Be consistent everywhere
Use one logo, a tight colour palette and two typefaces the same way across your website, social profiles and ads.
Write the rules down
A short brand guideline keeps every post, page and ad feeling like the same brand, even when different people create them.
Choose memorable over clever
Simple marks with a clear story are easier to recognise and trust. Test your logo small, in one colour and on a busy background.
Need help putting this into practice? Get in touch and we can plan it together.
